// A Non-Profitβ„’ Production

THE BROWSER
THAT CARESβ„’
ABOUT YOU

Mozzarella gives you the feeling of privacy, the illusion of control, and the very real weight of a browser that's basically Chrome now. Sponsored with love by Google.

Download Freeβ„’ Learn more (we dare you)

* Free as in "free to browse, pay with data." Offer valid where surveillance capitalism exists. | Formerly: a good browser

πŸ”₯ FUNDED BY GOOGLE β€” THE COMPANY WE SUPPOSEDLY FIGHT /// πŸ“Š YOUR TELEMETRY DATA: OPT OUT (BURIED IN SETTINGS) /// 🦊 FIREFOX OS: $375M LATER β€” NOBODY GOT A PHONE /// βš–οΈ WE WROTE A MANIFESTO. WE ALSO SIGNED A $500M DEAL /// 🌍 "THE INTERNET IS A GLOBAL PUBLIC RESOURCE" (THAT WE MONETIZE) /// πŸ”₯ FUNDED BY GOOGLE β€” THE COMPANY WE SUPPOSEDLY FIGHT /// πŸ“Š YOUR TELEMETRY DATA: OPT OUT (BURIED IN SETTINGS) /// 🦊 FIREFOX OS: $375M LATER β€” NOBODY GOT A PHONE /// βš–οΈ WE WROTE A MANIFESTO. WE ALSO SIGNED A $500M DEAL /// 🌍 "THE INTERNET IS A GLOBAL PUBLIC RESOURCE" (THAT WE MONETIZE) ///
~$500M Annual Google payment to the independent anti-Google browser maker
~3% Market share down from 30% in 2009 (we were good once)
$375M Firefox OS spend in donor funds. Killed in 2 years. You're welcome.
1,000+ MB of RAM with 8 tabs open. Just like Chrome! But open-source about it.
// The Arrangement

Our Independence
Is Brought To You
By Google.

Every year, Google β€” the advertising surveillance mega-corp we claim to protect you from β€” pays Mozzarella roughly $500,000,000 to remain the default search engine. This constitutes approximately 85–90% of our total revenue. We use this money to write strongly-worded blog posts about Big Tech.

Think of it as a protection racket, but reversed: the people doing the things we warn you about are funding our warnings. Circle of life.

~$500M/yr from Google 85–90% of total revenue renewed every few years Google = "default search" "But we wrote a manifesto" CEO salary: $6.9M (2022) Non-profitβ„’ checks out

Everything You Love.
Except Speed.
And Control. And Choice.

πŸ›‘οΈ
Enhanced Tracking Protectionβ„’

We block some third-party trackers while our own telemetry pipeline quietly phones home. You get a little shield icon that says "14 trackers blocked." You feel great. Everyone wins.

* Does not include Firefox Suggest, sponsored shortcuts, Pocket recommendations, or our own analytics. Those are "different."

πŸŽ›οΈ
Customizable (Terms Apply)

Unlike Chrome, we let you install extensions! We've only removed Manifest V3 parity... some of the time. Some extensions might break. Don't worry about it. The address bar is still customizable.

* Deep about:config options available for people who enjoy suffering. Mainstream settings progressively simplified since 2015.

🐘
Lovingly Bloated

We started as a lean alternative to Internet Explorer. We are now a pocket ecosystem containing a VPN upsell, a built-in PDF editor, Pocket (a read-later service we acquired), and a crypto wallet we eventually killed.

* Firefox Relay, Firefox Monitor, Firefox Lockwise, Firefox Send (also killed). We name things and sometimes remember to maintain them.

πŸ“¦
Pocket: Your Data's New Home

We acquired Pocket in 2017 and baked it into every browser install by default. Pocket tracks your reading habits, interests, and browsing patterns. It's integrated into your New Tab page unless you know to remove it.

* Pocket's privacy policy is not Mozilla's privacy policy. Technically separate. Conveniently bundled.

πŸ“‘
Telemetry (Default: On)

Out of the box, Firefox sends us technical and interaction data, crash reports, and usage statistics. You can turn this off! The option is in Preferences β†’ Privacy & Security β†’ scroll a lot β†’ uncheck things with vague names.

* We are not selling your data. We are using it to "improve the product." This is a different sentence.

πŸ’Έ
Firefox Suggest (Ads in the URL Bar)

We added sponsored suggestions to the address bar. You type something, we show you ads from partners. It's contextual! It's helpful! It's absolutely fine. You can turn it off. We will not make it easy.

* Contextual Suggestions powered by AdMarketplace. Sponsored shortcuts powered by revenue. We're a non-profit, remember?

// Performanceβ„’ Benchmarks

The Bloat Scale

We started as the lean, mean alternative to Internet Explorer 6. That was a different time.

RAM with 1 tab
~400MB
RAM with 8 tabs
~1.2GB
RAM with 20 tabs
just...no
Startup time vs 2009
5–7Γ— slower
Feel-good factor
∞
// Privacy Policy: The Honest Version

We Respect
Your Privacy.
Mostly.

Here is a simplified version of what Firefox collects, partners with, and enables by default. Don't worry. We have a fox logo. Foxes are trustworthy.

Feature / Behavior Enabled by Default? Notes
Telemetry & Usage Data ON by default Sends interaction data, performance metrics, and feature usage to Mozilla. Opt-out buried in Privacy settings.
Crash Reporter ON by default Sends crash dumps to Mozilla. May include URLs and open tab info at time of crash.
Firefox Suggest (Sponsored URL Bar) ON by default Sends keystrokes to Mozilla servers as you type to serve "contextually relevant" sponsored results.
Pocket (third-party reading service) Bundled in browser Separate privacy policy. Tracks saves, interests, reading behavior. New Tab page shows sponsored content.
Google as default search ON by default Every search goes to Google. Google pays us for this. We publicly position against Google. Very normal.
DoH (DNS over HTTPS via Cloudflare) US: ON by default Routes DNS queries through Cloudflare instead of your ISP. Different entity sees your DNS. Upgrade?
Blocking trackers from actual advertisers Partial Enhanced Tracking Protection blocks many, but a list-based approach with known gaps and exceptions.
πŸͺ¦ // 2013 – 2016

Firefox OS

From 2013 to 2016, Mozilla redirected enormous resources β€” funded substantially by your donations β€” into building a smartphone operating system called Firefox OS. The goal was to bring "the open web" to mobile.

It launched on low-end devices in developing markets. It was slow. App support was minimal. Developers didn't adopt the web-app model. It was killed in 2016. The assets were open-sourced. The phones were largely forgotten. The lessons were not visibly applied.

Official Cause of Death: "Firefox OS demonstrated both the importance of the web as a platform and the challenges of entering a competitive market."

Unofficial Cause of Death: Android is free, fast, and backed by a trillion-dollar company. We made a phone OS with donations from people who wanted a better browser.

Estimated Spend: Hundreds of millions in operational costs + developer hours
Devices Sold: A few million, mostly in Brazil and Spain
Number Still In Use: Let's not talk about it
Lessons Learned: We launched a VR headset OS next (also discontinued)
"Using Firefox feels like you're doing something good." β€” Every Firefox User, Who Then Checked Their RAM Usage
// Competitive Analysis

How We Compare
To Chrome

🦊 Mozzarella (Firefox)

  • 🟠 Funded by Google (85-90% of revenue)
  • 🟠 Telemetry on by default
  • 🟠 Pocket integration (opt-out)
  • 🟠 Sponsored suggestions in URL bar
  • 🟠 Memory usage comparable to Chrome
  • 🟠 3% market share
  • 🟒 Actually open-source
  • 🟒 Not Chromium (different engine)
  • 🟒 Ublock Origin still fully supported
  • 🟒 Has a nice fox logo

🟦 Google Chrome

  • πŸ”΄ Made by Google (100% of revenue)
  • πŸ”΄ Maximum telemetry
  • πŸ”΄ Deep Google account integration
  • πŸ”΄ Ad-blocker degradation (Manifest V3)
  • πŸ”΄ Heaviest memory usage in class
  • πŸ”΄ Controls 65%+ of browser market
  • 🟑 Chromium is open-source at least
  • 🟑 Very fast
  • 🟑 Actually has a mobile presence
  • 🟑 Does not pretend to be a charity

* This comparison is satirical. Both browsers have trade-offs. Firefox IS meaningfully better than Chrome in several ways. It's also funded by Chrome's maker. That is a real thing that is really true.